HemMaat is a website dedicated to selling novels authored by the business owner. The website features a mix of content including novels, novel excerpts, blog posts, links to payment sites, and contact information. The additional goals for HemMaat include promoting the novels through social media, building an email list, and providing a calendar of events. The novels offered on HemMaat are unique speculative fiction that aims to disturb readers while provoking thought. The business owner's journey as a writer has led to the evolution of this novel-selling website.